Loud Community

Loud Community is the brainchild of Veronica Tolentino. She noticed a gap in support and representation for people of color who identify as female. Loud functions as a member-based league for women and non-binary folks, hosting workshops and providing educational resources. Committed to community-driven transformation, Loud aims to cultivate joy through friendship, self-development, and access to resources.

Check out the Loud Community Instagram for a fuller scope of meaningful work.

/ Branding
/ Art Direction
/ Web Design
/ Social Media Content

[2018 - today]

Veronica has been told she was too “loud” and opinionated her entire life. Hence, she created Loud, a space where BIPOC voices are lifted, not belittled. The branding needed to be bold yet relatable to reflect the personalities of the community members. We worked together to create a system that engages and welcomes others. As humans, we need consistency to build trust, hence the importance of brand identity. Loud’s content is designed to enlighten, empower, and support women. We implemented a system where women’s quotes are statement pieces and infographics are educational. Bold, contrasting fonts and colors are among the many ways we achieved this.

The Loud Logo is a hand drawn font, warped through the middle. We wanted something that symbolized disruption, connection, and fearless imperfection.

FONTS IN USE:

Kaneda

Temeraire

COLOR PALETTE:

The website needed to be interactive for new users and community members. We didn't want just another obvious female-centric website. I created a gallery of fun graphics and characters to give the site personality. While acknowledging and being influenced by what's happening around us, we highlight our community in a unique way, making sure to have fun in our own style.

Loud Website Mini Tour

Loud Community

Walk The Talk & Talk The Walk

Walk The Talk
& Talk The Walk