JULIE
Julie is a women-led and women founded sexual healthcare company, with emergency contraception as their hero product. Julie's goal is to change the conversation around sex and become a leader in rebranding sexual healthcare for the Gen Z and Millennial generations. I was brought in to lead design in their creative and brand departments. Together with my creative director, we expanded the Julie universe. Our goal was to create visuals that felt confident and nostalgic, yet playful and informative.
/ Graphic Design
/ Art Direction
/ Merch Strategy
[2023-2024]
Creative Director: Chloe Hall
Website Developer: Jetskii
Julie has the first and only emergency contraception donation program in the country. To celebrate the milestone of 1 million units donated, I worked closely with the content and impact teams to create a zine highlighting the Julie for All program. The zine lives both on their website and in print.
